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Know your packer - Data shows which packers are increasing their market share


Chippindale Foods - the egg business that was bought by supermarket group Morrisons two years go - has increased its share of UK shell egg supplies, according to an analysis by the Ranger.

The company, which is based in Yorkshire, was acquired by Morrisons in early 2018 - the first time in the United Kingdom that an egg packing company had been bought by a leading retailer, although Morrisons is unusual amongst British supermarkets in making more than half of the fresh food it sells.

Latest figures show that it has increased the share of the country's shell egg supplies.

The analysis carried out by the Ranger was based on throughput of eggs for the period from March 3 to August 25, 2019 and the period from September 8, 2019 and March 1, 2020. Chippindale's share was 4.03 per cent compared with 3.04 per cent for the corresponding periods the previous year.

The increased share saw Chippindale rise in the rankings from 10th to seventh, according to the calculation.

Richard Pearson, head of Agriculture at Chippindale Foods, said, "Morrisons became the first of the big four retailers to move to 100 per cent free range eggs on the shelf earlier this year, achieved through their egg packing business Chippindale Foods Ltd.

"To meet the increasing customer demand for free range eggs, they have encouraged growth in their producer group through consistent and sustainable pricing coupled with industry leading support and incentives," he said.

"Initiatives have included working closely with their producers to plant over 90 acres of bumble bee flower mixes, which together with woodland planting have enabled Morrisons to sell 'Farmers' Favourites' eggs, friendly to both bees and the environment. This led to Chippindale Foods receiving the Compassion in World Farming European Sustainable Farming Award in 2019, as well as helping towards their winning BFREPA National Food Business of the Year Award in 2019.

"Expansion plans continue; Chippindale Foods remain keen to hear from any free range producers interested in joining their integrated supply group."

Britain's biggest egg company, Noble Foods, still dominates supplies. The latest statistics show that Noble accounts for 26.68 per cent of class A egg supplies compared with 26.54 per cent the previous year.

L J Fairburn & Son retains second spot in the ranking with 8.75 per cent share compared with 8.81 per cent the year before, Oaklands Farm Eggs is third with 6.64 per cent - down slightly from 6.86 per cent the previous year - and Stonegate is in fourth place. It increased share from 5.42 per cent to 5.94 per cent.

Skea Egg Farms jumps above Fridays into fifth sport with 4.64 per cent (4.63 per cent the previous year) Fridays has 4.58 per cent share (4.9 per cent last year).

Glenrath Farms has fallen back - dropping from 3.99 per cent to 3.6 per cent, but the Lakes Free Range Egg Company moves up from 15th to 10th in the rankings. It increased its share from 2.27 per cent to 3.37 per cent.

The full rankings can be seen by logging in and clicking

Bird Numbers - https://www.theranger.co.uk/packer-cms/4

Market Share - https://www.theranger.co.uk/packer-cms/3